HICCPET: Meta and Google Full-Funnel Growth for a US Pet Cleaning Brand
HICCPET
Global Gravity built an audience, creative, CRM, and compliant data activation system for HICCPET, a US pet cleaning brand powered by HOCl + CocoPlex™, lifting best-performing ROAS combinations by 2x+.
Results
The Challenge
The challenge
HICCPET had differentiated pet cleaning products, but its paid growth was constrained by broad pet-interest targeting, product-line audience differences, and privacy requirements around CRM data.
- Broad interests underperformed. Generic pet interests produced weak ROAS across multiple product lines.
- Interest-name ambiguity. Meta path interests and standalone interests with similar names could belong to different traffic pools.
- Product-line audience split. Different cleaning products needed different audiences and messages.
- CRM compliance concerns. The brand did not want customer lists transferred outside its own controlled environment.
Our Solution
Our solution
Global Gravity rebuilt HICCPET’s growth system around product-level audience profiles, attribution review, CRM activation, and compliant data upload.
- Product-level audience profiles. Each product line received separate audience testing instead of broad pet-interest buying.
- Attribution review. Historical conclusions were rechecked for confounding variables before budget decisions.
- Lifecycle CRM activation. Customer lists were segmented into win-back, reactivation, and acquisition cycles.
- Compliance-first upload. Customer-side upload kept lists inside the brand environment while improving match quality.
Related Cases
Nuna: Meta Cold-Start Growth for an Emotion-Tracking Wearable Brand in North America
Global Gravity built a 0-to-1 Meta acquisition system for Nuna, helping the brand reach positive ROI in 30 days and a 2.3x+ audience-combination ROI within three months.
Sublue: Full-Funnel Growth Operations for an Underwater Equipment Brand in the US and Europe
Global Gravity built an integrated creative, media, content, and data operating system for Sublue, lifting sitewide GMV by 86% and blended ROAS by 139% during the pre-season ramp.
Reolink: Breaking the European Market Ceiling with 30%+ Growth
Helped a leading security camera brand overcome US market saturation through localized European Bing campaigns, achieving 30%+ traffic growth.