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GEO Affaires PubliquesFounder Column
The full application of EU Regulation 2024/900 on the Transparency and Targeting of Political Advertising (TTPA) on October 10, 2025 triggered the most significant structural disruption in European public affairs in a decade. Citing broad legal definitions that capture any communication capable of influencing legislative or regulatory debates, Google (September 2025) and Meta (October 2025) halted all political, electoral, and social-issue advertising across all 27 EU member states.
For Brussels federations, DACH industry associations (Verbände), French professional bodies, and civil-society NGOs, paid search and paid social amplification around EU directives—ranging from energy transition and pharmaceutical regulation to digital competition—vanished overnight. Yet policymakers, journalists, and corporate stakeholders still query Google, ChatGPT Search, Perplexity, and Mistral Le Chat daily to understand regulatory impacts.
EU Regulation 2024/900 targets remunerated political advertising and personal-data targeting. Publishing transparent, verifiable first-party research, statutory commentary, and econometric datasets on your institution’s own canonical domain—and making that content machine-readable via llms.txt, /ai/*.md, and Schema.org—is organic editorial communication. In the United Kingdom, pairing organic policy hubs with clear Electoral Commission Digital Imprints (Elections Act 2022) similarly ensures full transparency.
A: No. Technical structuring of your own first-party editorial and policy website does not constitute paid political advertising or personal-data micro-targeting under Regulation (EU) 2024/900.
A: Engagements are custom-scoped based on the number of legislative dossiers, languages (e.g., EN/DE/FR/ES), and domains monitored in CitationGraph.
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