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GamingPaid Media
Gtracing: Doubling Conversion Rate & Cutting Ad Waste by 60%
Gtracing
Restructured account strategy and channel mix, fundamentally improving traffic quality to achieve 4:1 ROAS.
Results
2x
Conversion Rate
Fundamental improvement in traffic quality
-60%
Ad Waste
Precision targeting eliminated low-quality traffic
4:1
ROAS
Excellent return on ad spend achieved
The Challenge
Gtracing is a well-known gaming chair brand. Despite high ad impression volume, traffic quality was low with poor conversion rates and significant ad budget waste.
Our Solution
Rebuilt account pacing, precisely targeting high-quality media channels. Combined shopping ads with remarketing campaigns to fundamentally improve traffic quality.