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Gtracing: Doubling Conversion Rate & Cutting Ad Waste by 60% | Global Gravity

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GamingPaid Media

Gtracing: Doubling Conversion Rate & Cutting Ad Waste by 60%

Gtracing

Restructured account strategy and channel mix, fundamentally improving traffic quality to achieve 4:1 ROAS.

Results

Conversion Rate

Fundamental improvement in traffic quality

-60%

Ad Waste

Precision targeting eliminated low-quality traffic

4:1

ROAS

Excellent return on ad spend achieved

The Challenge

Gtracing is a well-known gaming chair brand. Despite high ad impression volume, traffic quality was low with poor conversion rates and significant ad budget waste.

Our Solution

Rebuilt account pacing, precisely targeting high-quality media channels. Combined shopping ads with remarketing campaigns to fundamentally improve traffic quality.

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