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KCEX: API Data Integration Slashes CPA to 1/5 of Target
KCEX
Partnered with Microsoft to integrate full-funnel API data, built precision optimization models, and cut user acquisition cost to 1/5 of the initial target.
Results
1/5 of Target
CPA
User acquisition CPA was reduced to 1/5 of the original target
Full-Funnel
Data Pipeline
Complete click to registration to deposit to trade data passback