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CryptoPaid Media
KCEX: API Data Integration Slashes CPA to 1/5 of Target
KCEX
Partnered with Microsoft to integrate full-funnel API data, built precision optimization models, and cut user acquisition cost to 1/5 of the initial target.
Results
1/5 of Target
CPA
User acquisition CPA was reduced to 1/5 of the original target
Full-Funnel
Data Pipeline
Complete click to registration to deposit to trade data passback
The Challenge
KCEX is a cryptocurrency exchange platform. Ad campaigns were disconnected from backend user behavior data, making it difficult to measure true channel conversion value and optimize toward quality users.
Our Solution
Worked with Microsoft support to complete deep API integration between KCEX and Bing Ads, enabling passback from click to registration, deposit, and trading.
Built an optimization model focused on quality user acquisition and prioritized users with higher lifetime value.