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Tech/AIPaid Media
Minimax: 20x App Install Growth with Stable ROAS
Minimax
Achieved explosive growth for an AI audio-video generation app through deep user profiling and large-scale A/B testing.
Results
20x
App Installs
Nearly 20x install growth with rapid user base expansion
Stable
ROAS Efficiency
Recovery efficiency remained stable throughout the entire scaling process
The Challenge
Minimax is an AI audio-video generation app that hit growth bottlenecks on Bing Ads. CPI remained stubbornly high, user growth was slow, and the team needed to strictly control acquisition costs to maintain healthy ROAS — balancing scale and efficiency seemed impossible.