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EnergyPaid Media
Renogy: Precision Customer Acquisition for Niche Solar Brand
Renogy
Expanded product feeds and deployed high-intent keyword strategies to unlock traffic for a specialized clean energy brand.
Results
Significant Increase
Quality Users
Successfully attracted high-quality, high-intent precision users
Effective Lift
Site-wide GMV
Bing channel users effectively increased overall site GMV
The Challenge
Renogy specializes in solar energy solutions. The product category is highly professional with a niche, dispersed target audience. Limited SKUs and small traffic volume constrained growth.
Our Solution
Manually expanded product feeds to increase advertisable products, boosting shopping ad traffic. Simultaneously expanded high-intent keywords to target quality user segments and precisely reach potential solar product buyers.