Beatbot: Cracking Conversion Costs for Premium Pool Robots
Beatbot
Dramatically reduced conversion costs for a high-ticket pool robot through search term layering and audience remarketing, achieving stable ROI.
Results
The Challenge
Beatbot specializes in premium pool cleaning robots. The high price point and long decision cycle led to expensive early-stage ad conversions and low overall ROI.
Our Solution
Search Term Layering
Built a pyramid keyword structure of "brand + core category + competitor" terms. Bid aggressively on brand terms while precisely intercepting competitor terms to control costs.
Audience-Layered Remarketing
Applied "target customer bidding" for high-intent visitors who had browsed the website and product pages, automatically raising bids to secure conversions.
For cart abandoners, deployed remarketing ads featuring media review badges and user video testimonials to build final trust.
Related Cases
Shokz: Microsoft Audience Network Expands Traffic Index from 100 to 650
After Search and Shopping stabilized, Global Gravity introduced Microsoft Audience Network for Shokz, turning Bing media from demand capture into an Audience + Search + Shopping growth model.
HICCPET: Meta and Google Full-Funnel Growth for a US Pet Cleaning Brand
Global Gravity built an audience, creative, CRM, and compliant data activation system for HICCPET, a US pet cleaning brand powered by HOCl + CocoPlex™, lifting best-performing ROAS combinations by 2x+.
Nuna: Meta Cold-Start Growth for an Emotion-Tracking Wearable Brand in North America
Global Gravity built a 0-to-1 Meta acquisition system for Nuna, helping the brand reach positive ROI in 30 days and a 2.3x+ audience-combination ROI within three months.