Beatbot
Dramatically reduced conversion costs for a high-ticket pool robot through search term layering and audience remarketing, achieving stable ROI.
Beatbot specializes in premium pool cleaning robots. The high price point and long decision cycle led to expensive early-stage ad conversions and low overall ROI.
Built a pyramid keyword structure of "brand + core category + competitor" terms. Bid aggressively on brand terms while precisely intercepting competitor terms to control costs.
Applied "target customer bidding" for high-intent visitors who had browsed the website and product pages, automatically raising bids to secure conversions.
For cart abandoners, deployed remarketing ads featuring media review badges and user video testimonials to build final trust.
After Search and Shopping stabilized, Global Gravity introduced Microsoft Audience Network for Shokz, turning Bing media from demand capture into an Audience + Search + Shopping growth model.
Global Gravity built an audience, creative, CRM, and compliant data activation system for HICCPET, a US pet cleaning brand powered by HOCl + CocoPlex™, lifting best-performing ROAS combinations by 2x+.
Global Gravity built a 0-to-1 Meta acquisition system for Nuna, helping the brand reach positive ROI in 30 days and a 2.3x+ audience-combination ROI within three months.