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E-commercePaid Media
Garvee: PMax ROAS from 0.5 to 5.0 — A 10x Leap
Garvee
Took over PMax campaigns end-to-end with a custom "new playbook", achieving 10x ROAS improvement in just two weeks.
Results
0.5 → 5.0
ROAS
10x leap achieved within two weeks
New Frontier
Growth Channel
Successfully opened an entirely new rapid growth channel
The Challenge
Garvee is a cross-border e-commerce brand. Initial Bing Ads relied on traditional keyword search ads with sluggish growth. Their attempt at Google PMax performed poorly, with ROAS stuck around 0.5, unable to break even. Channel exploration had reached an impasse.
