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E-commercePaid Media
Pettliant: Cold-Starting Bing Ads for a Pet E-commerce Brand
Pettliant
Helped an emerging pet brand rapidly scale from zero on Bing Ads, achieving stable ROI and validating the channel.
Results
Success
Channel Validation
Bing Ads successfully launched from zero, becoming a stable acquisition channel
On Target
ROI
Achieved target ROI even during the cold-start phase
The Challenge
Pettliant is a pet supplies e-commerce brand that was entering Bing Ads for the first time, facing a cold-start challenge with zero experience and zero historical data. The core challenge was how to scale quickly and validate channel value without any data foundation.
